Insurtech Companies Tracker
The insurance sector is undergoing a period of unprecedented transformation.
Challenges such as the growing insurance gap, an aging and shrinking population, extreme climate events, unconventional risks, and rising cyber-attacks are reshaping the industry.
At the same time, shifting consumer behaviors are driving demand for more innovative solutions.
This creates a remarkable opportunity for modern insurers to deliver hyper-personalized products, adopt new distribution models, and pioneer a new era of loss prevention services.
We aim to track the most innovative insurtech companies and startups that are changing the way we think about the insurance industry.
State of the Insurtech Industry in 2025: Key Statistics
Before diving deeper into key players of the insurtech market, let’s take a closer look at the sector itself: how the numbers are stacking up and what trends are driving growth in 2025.
After a turbulent reset in 2023–24, insurtech in 2025 is leaner, more B2B, and much more AI-centric. Venture capital remains selective, distribution keeps shifting to digital and embedded journeys, and carriers are under pressure from climate losses and new risk classes (notably cyber).
Capital flows are cautious but stabilizing
Global insurtech funding slipped to $4.25B in 2024 (-5.6% YoY), but 2025 opened with a rebound in deal activity skewing toward B2B vendors; by Q2’25, funding was about $1.1B.
AI moves from pilots to production
76% of insurers say they’ve implemented gen-AI in one or more functions (with L&A slightly ahead of P&C), while 90% are at least evaluating it and 55% report early or full adoption.
What lines see the most adoption?
Car insurance, health insurance platforms and risk assessment software are where generative AI is making the biggest impact at the moment, a shift that’s cutting underwriting cycle times, boosting straight-through processing, and raising customer satisfaction across quoting, servicing, and claims.
Embedded distribution are now mainstream
In personal lines, 47% of car insurance buyers purchase via digital channels vs. 35% via agents, raising the bar for UX and straight-through quoting. Interest in embedded buying keeps rising: 37% of auto customers (and 47% of Gen Y/Z) say they’d purchase coverage directly from a dealer or manufacturer.
B2B platforms and MGAs are the growth engines
Deal share tilted toward vendors enabling carriers and distributors: in Q1’25, B2B accounted for ~61% of P&C deals and ~85% of L&H.
In parallel, MGA-led distribution continues to surge, with U.S. MGA premiums up ~16% to $114B in 2024 (well ahead of the broader P&C market).
Specialty Insurance is growing rapidly
Specialty is where new data, embedded distribution, and nimble capacity meet unmet demand – an opening for insurtechs to win beachheads beyond commoditized lines. Pet insurance is the clearest proof point: North America reached 7.03M insured pets at end-2024 (+12.2% YoY), yet overall penetration is still only ~4%, leaving a wide runway for growth via employers, retailers, and vet-clinic partnerships.
Insurance Companies Tracker
Staying on top of insurtech is hard – new entrants launch monthly, incumbents spin up AI pilots, and niche specialists pop up in every corner of the value chain.
To make the signal easier to spot, we’ve curated a living Insurance Companies Tracker you can filter and share.
It highlights who’s building what (and where), across lines of business and value-chain stages – so you can scan the market, benchmark peers, and uncover partners or competitors in seconds.
From AI-driven claims management platforms and embedded insurance software to personalized insurance products leveraging IoT and big data, innovative insurtech companies are transforming how insurance is accessed, purchased, and delivered.
Please feel free to share this spreadsheet with your colleagues.
We update this list regularly; you are welcome to add new entries ⤵
