Recostream is an AI/ML personalized recommendation engine offered as a SaaS service for online stores of any size. The software is built on the foundation of the Openkoda, utilizing a significant number of pre-existing features within the platform.
The ambitious scope of the product and the fast-paced nature of the ecommerce industry required to:
Ideally, the implementation should focus on research and development of the recommendation engine’s machine learning algorithms, with the rest of the system delivered with minimal development effort, if possible.
Recostream’s engineering team decided to use Openkoda as the foundation for the recommendation service, as a significant number of ready-to-use Openkoda features were already available in the platform.
The team started with a smaller PoC focused on building the prototype of the recommendation engine only, exploring and testing different machine learning algorithms and scaling the research prototypes to handle real, massive amounts of collected data describing shopping behavior and user interactions.
Once the system was validated and promoted from the experimental phase to production, the same team of developers was able to take over Openkoda and build a full enterprise SaaS service around the engine, reusing a large number of features, components, and integrations that already existed in Openkoda.
The engineering team of only 4 developers was able to evolve the bare prototype of the recommendation engine into a working product prototype and start the first implementations within two months after the PoC phase was completed.
Such a short delivery time was made possible by adding their highly specialized IP behind the developed AI/ML recommendation engine to an enterprise-ready SaaS platform provided by Openkoda.
Since the Openkoda platform is freely available as an open-source system under the MIT license, there were no licensing costs associated with using Openkoda in the project.
Recostream quickly became an industry-recognized product recommendation service for ecommerce stores of all sizes and was acquired two years later by GetResponse, a global leader in marketing automation. Read more about the product history and the acquisition. The Recostream product is now a part of the larger offering from GetResponse.